CMP – Certified Marketing Professional

ABOUT THE PROGRAM

The CMP is designed to introduce learners to the principles of marketing strategies in communications and develop their knowledge and understanding of the formulation, implementation, and control of a marketing strategy implemented by an organization’s marketing function.

WHY STUDY THE PROGRAM

ACCREDITATION

The course is endorsed by Qualifi, UK.
The course provision is approved by the KHDA, Dubai Government

PROGRAM DESCRIPTION

Session 1: Marketing Communications
Session 2: Barriers to Communication
Session 3: Communications Strategy
Session 4: Branding and Integrated Marketing
Session 5: Marketing Communication Mix
Session 6: Social and Integrated Networking in Marketing
Session 7: Media Planning and Strategy

WHAT NEXT

Students may couple the CMP with the CHRP and, upon completion, claim the Training Diploma in Executive Business Administration approved by the KHDA Dubai.

CAREER OPPORTUNITIES

Top areas of employment include:

• Marketing Manager
• Marketing Specialist
• Marketing Strategist

ENTRY REQUIREMENTS

Students applying for the program would benefit more readily if they meet with one of the following:

• An appropriate Diploma
• An appropriate professional qualification

Mature executives who do not possess the above qualifications but have substantial experience will be considered on a case-by-case basis.